Copywriter Resume Guidance

Copywriters create content used across various media, including digital advertising and product packaging. A good CV that demonstrates writing abilities and research skills is critical to attracting employers and increasing the likelihood of getting an interview for this job.1 Jul 2024

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1. Header: Personal Information

• Full Name: At the top, bold and clear.
• Contact Information: Email address, phone number, and LinkedIn profile.
• Portfolio/Website: Include a link to your online portfolio or a personal website showcasing your writing samples.

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2. Professional Summary

Write a brief summary that highlights your experience and expertise in copywriting. This is your elevator pitch. Example:

“Creative and results-driven copywriter with 5+ years of experience in crafting compelling content for digital, print, and social media platforms. Proficient in SEO, brand storytelling, and adapting voice and tone to different audiences. Skilled at creating content that drives engagement and conversions.”

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3. Key Skills

Include a section that lists your most relevant skills as a copywriter. This allows employers to quickly see what you excel at. Examples:

• Copywriting for digital, print, and social media
• SEO content writing and keyword optimization
• Brand voice and tone development
• Content strategy and storytelling
• Editing and proofreading
• Research and market analysis
• Social media management and ad copywriting

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4. Work Experience

List your work experience in reverse chronological order, focusing on achievements and responsibilities that highlight your copywriting abilities. Include:

• Job Title: (e.g., Senior Copywriter, Content Strategist, Copywriting Intern).
• Company Name and Location
• Dates of Employment
• Key Achievements and Responsibilities: Use specific examples of how your writing made an impact. Example:
  • “Developed high-converting landing pages for a tech company that increased sales by 25%.”
  • “Collaborated with designers and marketers to create compelling email campaigns with an average open rate of 30%.”

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5. Education and Certifications

• Degree: Include your degree, university, and graduation year (if relevant).
• Certifications: Relevant certifications in copywriting, content marketing, or digital marketing (e.g., HubSpot Content Marketing, Google Analytics, Copywriting Mastery, etc.).
• Courses or Training: Mention any relevant copywriting or marketing courses you’ve completed.

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6. Portfolio/Work Samples

A portfolio is crucial for a copywriter’s resume. Include a section where you can either:

• Provide a link to your portfolio website.
• List some writing samples (e.g., blog posts, ad copy, articles) that highlight your versatility and skills.

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7. Awards and Achievements (Optional)

If you’ve received any industry awards, recognition, or notable accomplishments, include them here. Example:

• “Winner of the 2023 Copywriting Award for Best Social Media Campaign.”
• “Contributed to a blog that increased traffic by 40% in six months.”

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8. Additional Sections (Optional)

• Languages: If you speak multiple languages, this can set you apart, especially if you’re writing content for international markets.
• Volunteer Work or Freelance Projects: If relevant to your copywriting skills, mention any freelance or volunteer content creation work.

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Tips for Crafting a Copywriter Resume

Proofread your resume: Ensure it is free from errors. As a copywriter, your attention to detail will be closely evaluated based on your resume.

Keep it concise: Limit your resume to one page, especially if you’re early in your career. Senior-level copywriters can extend to two pages.

Showcase results: Emphasize the impact of your work by quantifying results (e.g., increased conversions, more website traffic, higher engagement).

Tailor it for the job: Customize your resume for each job application. If you’re applying for a content marketing role, focus on your strategic content skills.

Use keywords: Many companies use applicant tracking systems (ATS), so incorporate relevant keywords from the job description to improve your chances of passing the initial filter.

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